{"id":4988,"date":"2024-05-22T11:31:12","date_gmt":"2024-05-22T09:31:12","guid":{"rendered":"https:\/\/www.infinity-group.pl\/blog\/?p=4988"},"modified":"2026-02-27T13:09:14","modified_gmt":"2026-02-27T12:09:14","slug":"business-value-of-a-ux-audit","status":"publish","type":"post","link":"https:\/\/www.infinity-group.dev\/blog\/2024\/05\/22\/business-value-of-a-ux-audit\/","title":{"rendered":"Business Value of a UX Audit"},"content":{"rendered":"\n<p>UX audit is an essential tool used for analysing and evaluating the digital products utility. <strong>Not only does it allow understanding of user behaviour, but it also enables the identification of problems and barriers that users may encounter while interacting with a product. <\/strong>Examples of such interactions include, among others, the shopping process in e-commerce, submitting a contact form (generating a lead), or finding the contact details of the nearest company branch.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.infinity-group.dev\/blog\/2024\/05\/22\/business-value-of-a-ux-audit\/#improving-the-usability-of-a-product-means-greater-profitability\" >Improving the usability of a product means greater profitability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.infinity-group.dev\/blog\/2024\/05\/22\/business-value-of-a-ux-audit\/#turning-weaknesses-into-strengths\" >Turning weaknesses into strengths<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.infinity-group.dev\/blog\/2024\/05\/22\/business-value-of-a-ux-audit\/#building-the-brand-image\" >Building the brand image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.infinity-group.dev\/blog\/2024\/05\/22\/business-value-of-a-ux-audit\/#when-to-perform-a-ux-audit\" >When to perform a UX audit?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.infinity-group.dev\/blog\/2024\/05\/22\/business-value-of-a-ux-audit\/#declining-conversion-rate\" >Declining conversion rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.infinity-group.dev\/blog\/2024\/05\/22\/business-value-of-a-ux-audit\/#repeated-requests-from-users\" >Repeated requests from users&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.infinity-group.dev\/blog\/2024\/05\/22\/business-value-of-a-ux-audit\/#verification-after-redesign\" >Verification after redesign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.infinity-group.dev\/blog\/2024\/05\/22\/business-value-of-a-ux-audit\/#verification-before-the-public-launch-of-the-product\" >Verification before the public launch of the product<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.infinity-group.dev\/blog\/2024\/05\/22\/business-value-of-a-ux-audit\/#ux-audit-as-a-cyclical-step-in-the-optimisation-process\" >UX audit as a cyclical step in the optimisation process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.infinity-group.dev\/blog\/2024\/05\/22\/business-value-of-a-ux-audit\/#summary\" >Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.infinity-group.dev\/blog\/2024\/05\/22\/business-value-of-a-ux-audit\/#contact-with-us\" >Contact with us<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Conducting a UX audit by an expert who uses heuristic analysis techniques, performs a cognitive walkthrough and verifies checklists will enable <strong>the discovery of key digital product\u2019s problems<\/strong>. With specific recommendations, it is possible to solve them effectively, which in turn translates into an increase in the conversion rate and the achievement of the targeted KPIs \u2014 core business drivers. <strong>Therefore, a UX audit brings huge and direct business value<\/strong> \u2014 let\u2019s take a closer look at why it is worth investing in this type of analysis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"improving-the-usability-of-a-product-means-greater-profitability\"><\/span>Improving the usability of a product means greater profitability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Above all, a UX audit helps to recognise user problems that can lead to lower conversion rates (and therefore profitability), when interacting with a product. Due to an accurate cognitive walkthrough, meaning user paths mapping, it is feasible to locate weak points in processes.<\/p>\n\n\n\n<p>The use of checklists makes it possible to verify various aspects of digital products usability, such as readability or visibility of CTAs on mobile devices, which helps to eliminate potential barriers for users.<\/p>\n\n\n\n<p>The response to the problems detected are <strong>clear and specific recommendations, which are an integral part of the UX audit<\/strong>. These enable issues to be fixed quickly, <strong>contributing to an improved user experience and product efficiency.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"turning-weaknesses-into-strengths\"><\/span>Turning weaknesses into strengths<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The UX audit and the implementation of the resulting recommendations are an important step in fixing weaknesses in our processes. Adapting the product to user expectations also opens up new opportunities for marketing activities. Imagine making your online home builder even more intuitive \u2014 it is the perfect starting point around which to build advertising <strong>campaigns that speak the language of benefits, resulting in increased conversions and profits for the company<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"building-the-brand-image\"><\/span>Building the brand image<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A professional UX audit supports the process of building a positive brand image? Why? Because users directly link the quality of the experience, for example the purchase process in e-commerce, to the quality of the products sold in a store. In the case of digital products, this is even more important. Any application \u2014 web or mobile \u2014 that has usability issues in its digital processes, such as registering an account or using specific functions, <strong>is considered by users to be a low-quality product. As a result, the purchase process is in many cases interrupted.<\/strong> Ensuring a positive user experience is not only about being able to meet your business objectives \u2014 it is also about building loyalty and increasing customer trust in your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"when-to-perform-a-ux-audit\"><\/span>When to perform a UX audit?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The need for a UX audit for our product can be determined by the presence of certain trends that signal user experience issues. The most common are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Declining conversion rate,<\/li>\n\n\n\n<li>Repeated requests from users,<\/li>\n\n\n\n<li>Verification after redesign,<\/li>\n\n\n\n<li>Verification before public launch of the product.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"declining-conversion-rate\"><\/span>Declining conversion rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If the conversion rate is gradually decreasing and there have been no fundamental changes in our business environment regarding price, offer or competition, this may indicate usability problems with the product. A decline in conversion rate is associated with real business losses \u2014 it is less profit. Usability problems, on the other hand, mean negative user experiences, and these carry the possibility of unfavourable reviews. When a drop in conversion rates is observed, performing a UX audit will allow you to locate the problems and their causes, and propose effective solutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"repeated-requests-from-users\"><\/span>Repeated requests from users&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Users often themselves signal problems with products through various channels such as social media, phone or email. It is worth paying attention to the problems they report, for example with completing an order or creating an account, as they may indicate the existence of blockers preventing intuitive interaction at the UX and UI layers. If such signals appear regularly, consider conducting a UX audit, during which User Experience experts will recommend appropriate optimisations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"verification-after-redesign\"><\/span>Verification after redesign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>User habits on the web are changing rapidly &#8211; users expect our digital product to be able to be operated in a way that is intuitive for them. What does intuitive mean in this case? The notion of intuitiveness largely depends on how other digital products that users currently use on a daily basis work. This is why &#8211; after a redesign &#8211; e-commerce platforms, web and mobile applications are often accompanied by worse KPIs than before the changes, which were supposed to have a positive effect. <strong>If the redesign of our product has not had the intended effect, a conducted UX audit can be of unparalleled help in understanding which areas in digital products need improvement.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"verification-before-the-public-launch-of-the-product\"><\/span>Verification before the public launch of the product<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another scenario in which a UX audit can significantly increase the conversion rate and positively impact the realisation of KPIs is the verification stage of our product before its public launch &#8211; when we create a new product or want to launch a new version of it. In that case, it is worth investing in a professional UX audit to optimise the process and improve the usability of the product even before its public debut.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ux-audit-as-a-cyclical-step-in-the-optimisation-process\"><\/span>UX audit as a cyclical step in the optimisation process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Every digital product &#8211; a website, e-commerce or mobile application &#8211; must be constantly adapted to the needs of users, whose habits and expectations of the product are changing. A product created for today&#8217;s standards may, from the user&#8217;s point of view, turn out to be unintuitive in a year&#8217;s time, <strong>while the best and most business-efficient product is one that responds to users&#8217; needs and works in the way they expect it to.<\/strong> It is therefore advisable to view the UX audit as a cyclical element of the product optimisation and development process, rather than a one-off activity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A UX audit can prove to be an indispensable tool in understanding the behaviour, but also in identifying the problems faced by users of digital products. With its help, specific and effective solutions can be implemented, affecting the quality of the user experience and improving metrics related to profitability, engagement and conversion. By conducting a heuristic analysis, cognitive walkthroughs and going through checklists, and then developing recommendations, a UX audit enables the design of interfaces and functionalities that are in line with user expectations and more intuitive to use. Such activities positively influence user loyalty and satisfaction with the product, which ultimately leads to a greater chance of success in the market.<\/p>\n\n\n\n<p>Want to improve user experience and increase the profitability of your product?<strong> Contact us via the form below and find out more about our offer.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5799-o1\" lang=\"pl-PL\" dir=\"ltr\" data-wpcf7-id=\"5799\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/4988#wpcf7-f5799-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formularz kontaktowy\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5799\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pl_PL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5799-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<h2 class=\"form-title\"><span class=\"ez-toc-section\" id=\"contact-with-us\"><\/span>Contact with us\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"form-row\">\n\t<div class=\"form-column\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name and surname*\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-column\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"form-row\">\n\t<div class=\"form-column\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-column\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"phone-number\"><input size=\"40\" maxlength=\"15\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"Phone number\" value=\"\" type=\"tel\" name=\"phone-number\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Message\" name=\"your-message\"><\/textarea><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n<\/p>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<p>*Required\n<\/p>\n<p class=\"klauzula-naglowek\">Clause:\n<\/p>\n<p>The administrator of your personal data is Infinity Group Sp. z o.o., with its registered office in Bia\u0142ystok.<br \/>\nThe data provided in the form will be processed for the purpose of responding to your inquiry (Article 6(1)(f) of the GDPR \u2013 the administrator\u2019s legitimate interest consisting in conducting correspondence). Providing your data is voluntary, but necessary in order to receive a response.<br \/>\nYou have, among others, the right to object to the processing of your data and the right to lodge a complaint with the President of the Personal Data Protection Office (Poland). Detailed information, including information on data recipients, the data retention period, and possible transfers of data outside the EEA, can be found under the link \u201cInformation on the processing of your personal data\u201d.\n<\/p>\n<\/form>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>UX audit is an essential tool used for analysing and evaluating the digital products utility. Not only does it allow understanding of user behaviour, but it also enables the identification of problems and barriers that users may encounter while interacting with a product. Examples of such interactions include, among others, the shopping process in e-commerce,&#8230;<\/p>\n","protected":false},"author":28,"featured_media":5658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-4988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-en"],"_links":{"self":[{"href":"https:\/\/www.infinity-group.dev\/blog\/wp-json\/wp\/v2\/posts\/4988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.infinity-group.dev\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infinity-group.dev\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infinity-group.dev\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infinity-group.dev\/blog\/wp-json\/wp\/v2\/comments?post=4988"}],"version-history":[{"count":5,"href":"https:\/\/www.infinity-group.dev\/blog\/wp-json\/wp\/v2\/posts\/4988\/revisions"}],"predecessor-version":[{"id":6009,"href":"https:\/\/www.infinity-group.dev\/blog\/wp-json\/wp\/v2\/posts\/4988\/revisions\/6009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infinity-group.dev\/blog\/wp-json\/wp\/v2\/media\/5658"}],"wp:attachment":[{"href":"https:\/\/www.infinity-group.dev\/blog\/wp-json\/wp\/v2\/media?parent=4988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}