How usability testing can transform e-commerce: customer journey mapping workshops in practice
Does this scenario sound familiar? Your team conducts in-depth usability testing on your online store. You gather data, identify every point of friction and pinpoint exactly where customers abandon their baskets. The findings are compiled into an extensive report, which lands in the inboxes of senior management… and that is where its story ends. The report quietly fades into obscurity…
Aleksandra Murawska
Usability testing – the first step towards higher online sales and a better customer experience
Modern e-commerce is undoubtedly a fierce contest for every customer. Attractive products and promotions are no longer enough to achieve lasting success in this highly competitive sector – an intuitive, frictionless shopping experience now takes centre stage. This raises an important question: if the user experience is so crucial, how can businesses create it effectively…
UX Mistakes That Could Cost Your Business More Than You Think
Did you know that 88% of users do not return to a website after a poor experience?1 According to the Baymard Institute, this is one of the key reasons why companies lose customers—often without even realising it. You too may be losing users every day due to UX mistakes… without being aware of it. In…