Project management
SCRUM, Jira, Confluence, MS Project
Fast Offer Updates and Efficient Online Sales
Client: Dom Development S.A.
Location: Warsaw, PL
Cooperation since: 2020
Project: domd.pl
Scope of cooperation: business analysis, UX, HTML, Kentico implementation, CRM integration, testing
Project background
Dom Development S.A. is the largest and one of the longest-standing residential developers on the Polish market. The company has been operating since 1996 and has been listed on the Warsaw Stock Exchange since 2006. By the end of 2020, it had delivered 39,000 apartments and flats.
The dynamic growth of Dom Development Group initiated a digital transformation process and the need to create modern websites for all subsidiaries, based on a consistent visual identity. A key goal was to support sales and integrate all websites with a single source of data – the CRM system – to provide customers with up-to-date offers and equip sales teams with efficient tools.
Challenge
Dom Development’s digital transformation required the creation of a multi-site online ecosystem that automates offer management and supports sales, enables personalised communication with users based on their location, ensures availability and optimal presentation of offers across devices, and streamlines the sales office workflow with fast access to always-current data.
The project’s requirements went beyond technology and included maintaining a consistent visual identity across all subsidiaries, as well as creating a flexible and scalable infrastructure capable of supporting dynamic growth and intensive marketing activities.
Automated offer management and sales support
Personalised user communication based on geolocation
Consistent visual identity and scalable infrastructure ready for growth
Facing a similar challenge?
Let’s connectSolution
We designed and implemented a modern ecosystem of websites built on Kentico Xperience, providing centralised content management and easy scalability.
Key elements of the solution:
- CRM integration (Microsoft Dynamics): real-time presentation of current offers, automatic lead collection, and transfer to internal systems.
- Synchronous and asynchronous data import: reduced offer update time from 24 hours to 45 minutes.
- Geolocation-based personalisation: implemented user location detection (MaxMind) and presented tailored offers.
- Web application for the sales office: integrated with the website, supporting the presentation of current offers to clients.
- Scalability and performance: flexible hosting environment and Cloudflare-based caching system.
- Full web analytics (Matomo): user behaviour monitoring, path analysis, and marketing optimisation.
Project scope
Analysis: business process, technology, and objectives analysis; stakeholder workshops; analysis of end-customer segments.
Solution design: functional design (requirements, implementation concept), technical design (logical architecture, data model).
Development: Kentico Xperience 12SP, ASP.NET MVC, integrations (MS Dynamics via data bus, MaxMind), search engine implementation, cache system, technical documentation and user manuals, testing (acceptance, performance, security).
Support and maintenance: dedicated support team, SLA, content management assistance, Matomo analytics setup, monitoring, and performance reporting.
Project growth: implementation of additional subsidiary websites, marketing automation development, module personalisation for campaigns.
Facing a similar challenge?
Let’s connectResults
The new ecosystem enabled Dom Development to efficiently manage its entire residential offer and present it almost in real time. Shortened update times increased sales efficiency, while personalised content improved user engagement.
Thanks to a consistent technology infrastructure, new websites can be launched quickly and integrated with additional marketing tools. The company has seen a significant increase in lead generation and improved online conversion rates.
More than double the number of generated leads
Reduced full offer update time from 24 hours to 45 minutes
Conversion rate increased by several dozen percent
Technology
Technology
Kentico, ASP.NET MVC, Cloudflare, TypeScript, HTML5 (flex and grid), CSS3 (SASS)
Integrations
MS dynamics, MaxMind
Facing a similar challenge?
Let’s connectRelated solutions and services
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