Precise marketing data
We minimise errors caused by browser blocking, improve analytics reliability, and boost campaign efficiency.
Cloud Tracking
& Analytics
Make the shift to modern, server-side analytics with our support and centralise your data in the cloud. Ensure security, data quality, and full regulatory compliance.
Modern analytics – more data, fewer limitations
By implementing server-side tracking and storing data in the cloud, we offer enhanced data control, improved data quality, and eliminate the constraints of traditional browser-based tracking.
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Server-side Google Tag Manager – immune to AdBlock and ITP
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Centralised data warehouses using BigQuery
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Full compliance with GDPR, CCPA, and ePrivacy
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Improved conversion and event data accuracy
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Integrations with Meta Conversion API, Google Ads API, and Google Search Console
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Data architecture ready for automation and modeling
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Faster website performance – reduced JS load on the client side
What do you gain?
Enhanced privacy and compliance
User data is processed server-side, offering increased transparency, security, and alignment with privacy regulations.
Scalability and automation opportunities
Centralised BigQuery data is primed for advanced analytics, AI models, and automated reporting
Stable data, better decisions
Reliable, up-to-date, and secure data is the foundation of any modern business. Cloud analytics enables automated data collection while reducing the risk of errors that distort your organisation’s performance insights.
Piotr Skowroński
Senior Web Analyst
We use the best tools on the market
Server-side GTM, Google BigQuery, Meta Conversion API, Search Console API, Google Analytics 4, Power BI, Looker Studio
Unlock insights that matter
Data protection
04.02.2025 | Tomasz Frąckiewicz
What You Need to Know About Data Protection in Business
Data protection in business is not only a legal requirement but also a key factor in building trust with clients and partners. Learn about GDPR obligations, common pitfalls, and best practices for securing data in the era of digital transformation.
Learn more
Analytics
09.10.2024 | Piotr Skowroński
Mastering Data Management with Server-Side GTM in a Cookie-less Era
In the post-cookie era, effective data collection is a challenge. Learn how server-side GTM enables marketers and analysts to control their own data, bypass browser restrictions, and stay compliant, while maintaining marketing effectiveness.
Learn more
Analytics
24.07.2024 | Piotr Skowroński
Piwik PRO vs Google Analytics 4: Analytics in the Post-Cookie Era
In the post-cookie era, choosing the right analytics tool is critical. Learn how Piwik PRO and GA4 differ in data collection, privacy, and reporting, and which best supports your business needs.
Learn more
Discover how we help brands grow through cloud analytics
Adamed
A modern medical education platform
How do you engage doctors, partners, and patients in pharma? This educational platform, built on Kentico DXP, shows how personalization and marketing automation help deliver up-to-date medical knowledge in an engaging way.
View case study
Multikino
Higher engagement and sales via a mobile app
Multikino consistently enhances customer experience. The new mobile app supports ticket sales, fosters user loyalty, integrates online and offline processes, and leverages analytics and personalized communication to boost engagement and conversions.
View case study
Domni
Boosted sales and inspiration in interior e-commerce
Success in interior design e-commerce requires strong marketing strategy and a functional platform. Domni.pl combines an online store with an inspiring portal, and effective collaboration with advanced solutions boosted sales and user engagement.
View case study
Explore more of our services
Web Analytics
Delivering data and insights that help optimise marketing campaigns and digital channel activities in real time.
Consent Management
Implementing Consent Management Platforms (CMPs) which ensure compliance with GDPR and other privacy and cookie regulations.
BI & Data Analytics
Integrating data from multiple sources and creating advanced management dashboards and analyses supporting accurate business decisions.
FAQ
Didn’t find what you were looking for? Get in touch with us.
Server-side tracking shifts data collection to the server, enhancing data accuracy, compliance, and resilience to blockers.
Yes, we use secure environments like Google Cloud Platform, ensuring full access control and protection.
Absolutely. BigQuery allows you to combine data from GA4, CRM systems, ad campaigns, GSC, and more.
Typically 2–4 weeks, depending on system complexity, integration needs, and client-side resource availability.
No – we use cloud-based solutions (e.g. GCP), eliminating the need to maintain your own infrastructure.
Have questions? Let’s connect
Thinking about implementing server-side GTM, BigQuery, or a conversion API integration? Contact us and our experts will recommend the best solution for your business.
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You have, among others, the right to object to the processing of your data and the right to lodge a complaint with the President of the Personal Data Protection Office (Poland).
Detailed information, including information on data recipients, the data retention period, and possible transfers of data outside the EEA, can be found under the link “Information on the processing of your personal data”.