Regulatory compliance (e.g., GDPR, CCPA, VCDPA)
You ensure alignment with European and U.S. data protection laws, minimising the risk of fines and data processing incidents.
Consent Management Platform Implementation
We implement and configure user consent management platforms (CMP) to ensure compliance with privacy regulations such as GDPR, CCPA, VCDPA, and other local laws.
Compliance without compromise
Consent management enables the legal and secure collection of marketing and analytics data collection. Our team implements CMP solutions in line with Google Consent Mode, IAB TCF 2.0, and jurisdiction-specific legal requirements.
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Audit of the current consent management status
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Selection of the appropriate CMP tool
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Implementation of consent banners and preference panels
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Integration with Google Consent Mode V2
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Cookies categorisation and classification
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Configuration of geo-targeting and language versions
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Team training and documentation preparation
What do you gain?
User trust
A transparent data privacy policy and intuitive consent management mechanisms increase your brand’s credibility.
Effective integration with marketing tools
Compliance enables legal use of tools like Google Ads, GA4, Meta Pixel, and many others – all with full user consent.
Privacy and data can go hand in hand
A CMP is more than just a legal obligation – it’s an investment in trust and a conscious step toward building a transparent, responsible brand. In a data-driven world, user trust is priceless. With a properly implemented CMP, you can successfully align legal requirements with business needs, using data ethically and to the benefit of your customers.
Piotr Skowroński
Senior Web Analyst
We use the best tools on the market
OneTrust, Usercentrics, Cookiebot, CookieYes, Google Analytics 4, Google Ads, Meta
Unlock insights that matter
Data protection
04.02.2025 | Tomasz Frąckiewicz
What You Need to Know About Data Protection in Business
Data protection in business is not only a legal requirement but also a key factor in building trust with clients and partners. Learn about GDPR obligations, common pitfalls, and best practices for securing data in the era of digital transformation.
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Analytics
31.01.2024 | Piotr Skowroński
Online Marketing in a Need of Consent: Google Consent Mode 2.0
Google Consent Mode v2 introduces consent-driven online marketing. Learn how it affects conversion tracking, campaign optimisation, and user data management while complying with privacy regulations, and discover the benefits of data modelling without full consent.
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Analytics, Marketing
07.06.2023 | Piotr Skowroński
Consent Management Platform: The Key to Effective Cookie Consent Management
The cookieless world is here, with regulations limiting traditional tracking. Discover CMP - a tool for managing cookie consents, integrated with Google Consent Mode - that supports user privacy and enables a data-driven approach in marketing.
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Explore CMP implementations in recognised brand projects
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A modern medical education platform
How do you engage doctors, partners, and patients in pharma? This educational platform, built on Kentico DXP, shows how personalization and marketing automation help deliver up-to-date medical knowledge in an engaging way.
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Multikino
Higher engagement and sales via a mobile app
Multikino consistently enhances customer experience. The new mobile app supports ticket sales, fosters user loyalty, integrates online and offline processes, and leverages analytics and personalized communication to boost engagement and conversions.
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Domni
Boosted sales and inspiration in interior e-commerce
Success in interior design e-commerce requires strong marketing strategy and a functional platform. Domni.pl combines an online store with an inspiring portal, and effective collaboration with advanced solutions boosted sales and user engagement.
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Explore more of our services
Web Analytics
Delivering data and insights that help optimise marketing campaigns and digital channel activities in real time.
Cloud Tracking & Analytics
Developing scalable and flexible cloud-based analytics environments.
BI & Data Analytics
Integrating data from multiple sources and creating advanced management dashboards and analyses supporting accurate business decisions.
FAQ
Didn’t find what you were looking for? Get in touch with us.
A CMP (Consent Management Platform) allows you to legally collect user activity data on your site and manage cookie consents.
Consent Mode is a Google technology that works with a CMP. It enables data modelling even when the user hasn’t provided consent.
Yes, we implement tools compliant with the IAB Transparency and Consent Framework 2.0, the standard supporting data protection legal compliance.
Yes. Our team collaborates with clients’ legal departments and also provides technical support in interpreting legal requirements.
Yes, migrating to a new CMP provider is possible. We help transfer configurations and consent history to the new platform.
Have questions? Let’s connect
Contact us – we’ll recommend the best solution, perform an audit, and implement the platform in compliance with legal requirements and your technological needs.
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The administrator of your personal data is Infinity Group Sp. z o.o., with its registered office in Białystok.
The data provided in the form will be processed for the purpose of responding to your inquiry (Article 6(1)(f) of the GDPR – the administrator’s legitimate interest consisting in conducting correspondence).
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You have, among others, the right to object to the processing of your data and the right to lodge a complaint with the President of the Personal Data Protection Office (Poland).
Detailed information, including information on data recipients, the data retention period, and possible transfers of data outside the EEA, can be found under the link “Information on the processing of your personal data”.