Project Management
PMA, SCRUM, Jira, Confluence, MS Project, MS Teams
Faster Online Ordering and Network Growth
Client: DP Polska SA, Warsaw
Location: Warsaw, Poland
Cooperation since: 2020
Project: e-commerce Development
Scope of cooperation: Project Design, Implementation, Support
Project background
Domino’s Pizza – a global pizza chain with over 60 years of history – entered the Polish market in 2011 and has steadily expanded its number of outlets since. Growth accelerated following the acquisition of the Dominium network, with the number of stores rapidly increasing from 69 to over 130 today.
The previous eCommerce solution, custom-built for Domino’s, could no longer meet growing business and technological demands. The company required a modern platform capable of:
- Delivering a superior customer experience,
- Scaling sales through an omnichannel model,
- Efficiently managing offerings across a rapidly expanding network,
- Integrating with key systems, including PULSE® – Domino’s international sales management tool.
Challenge
Enable rapid business scaling as new outlets open.
Provide end customers with an excellent shopping experience, regardless of device or sales channel.
Automate and optimise customer service, from product presentation to delivery fulfilment.
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Let’s connectSolution
The new Domino’s Pizza ecosystem was built on Kentico Xperience, combining flexibility, security, and scalable architecture. It became a central tool integrating all new outlets and supporting further network growth.
Key features of the initial implementation:
- A fully React-based checkout process – fully integrated with PULSE®, including product configuration, promotions, and pricing logic.
- Data and content migration from the previous system, maintaining uninterrupted online sales at every location.
- Omnichannel API enabling integration with the mobile app and external sales channels.
- Comprehensive web analytics using Google Analytics – detailed measurement of conversions, user behaviour, and marketing performance.
- Marketing automation and personalisation implementation – allowing continuous testing and enhancement of the Customer Experience.
Ongoing development
Since the 2020 launch, the website has been continuously refined to adapt it as precisely as possible to the changing needs of users and the development of the network. In subsequent stages of development, an API was prepared for integration with the mobile application, the Kentico Xperience platform was upgraded from version 12 to 13 CMS/DXP, and existing locations were transitioned as well as new points of sale were introduced.
The website was integrated with order aggregators (Pyszne.pl, Glovo, Uber Eats, Wolt, and Bolt) via Deliverect, enabling menu presentation, order collection, status updates, and delivery synchronisation.
In addition, the website was expanded with two new language versions – English and Ukrainian – and integration with the Insider platform was implemented, enabling the collection of user data and the automation of marketing activities in real time.
Project scope
Analysis: Business process, technology, challenges, and goals analysis; stakeholder workshops; end-customer segment analysis.
Solution Design: Functional design (requirements, implementation concept); technical design (logical architecture, data model).
Development: Kentico Xperience 12SP, ASP.NET MVC, React for a comprehensive eCommerce deployment; integrations (PULSE, PayU, GA); Omnichannel API for third-party app integration; implementation of promotional and informational content; documentation and user guides; testing (acceptance, performance, security).
Support & Maintenance: Dedicated support team for development and bug fixing; signed SLA; support for Dominium outlet transitions; mobile app integration support; content management; online performance monitoring, analysis, and reporting.
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The Kentico Xperience-based ecosystem enabled Domino’s Pizza to streamline operational and marketing processes across the network. Centralised content and data management allowed rapid integration of new outlets, while the platform’s flexible architecture supports ongoing promotions and sales activities. The unified, optimised online environment improved the customer experience and actively supports business expansion into new markets.
7% increase in conversion rate
Faster integration of new outlets across the network
More effective marketing campaigns through centralised content management
Improved accessibility through new language versions
Technology
Technologies
Kentico 12SP MVC, ASP.NET MVC, Cloudflare, React.js, TypeScript, HTML5 (Flex & Grid), CSS3 (SASS)
Integrations
PULSE®, PayU, GA, SMS
Facing a similar challenge?
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A complete, flexible DXP solution with built-in digital marketing, e-commerce, and personalisation features - perfect for fast online growth.
Web Analytics
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