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Business Intelligence & Analytics

Web Analytics

We help organisations efficiently leverage digital data to drive apt business decisions, enhancing performance across online channels.
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Supporting accurate decisions with precise data

We provide insights on user behaviour, traffic source effectiveness, and marketing campaign performance. We analyse data, draw conclusions, and later translate them into practical recommendations that improve online activities efficiency.

  • Analytics tools implementation

  • Analytics tools audits

  • Data visualisation and reporting

  • Marketing campaign analytics

  • User behaviour analysis

  • A/B and multivariate testing

  • Conversion rate optimisation

Have questions? Let’s connect

What do you gain?

Faster, smarter business decisions with a tailored analytics strategy

We deliver analytics services at every stage of digital product development and operation. From data strategy through tool implementation and data analysis to ongoing optimisation of your marketing efforts.

Better website or mobile app performance due to data-driven optimisation

Together with the client, we define goals, KPIs, and select the best tools for unique business needs. We implement, configure, analyse, and deliver insights based on reliable, up-to-date data.

A competitive edge through your data’s full potential

Advanced analytics lets you better understand your clients’ needs and respond faster to changes. We help organisations from various industries turn data into actionable insights and real business value.

Data-driven decisions. Decision-driven results.

Only reliable data leads to high-impact decisions. Leveraging advanced analytics opens the door to insights into your audience’s needs and expectations. Analytics makes it possible to fine-tune web services and key business processes to evolving market expectations.

Piotr Skowroński

Senior Web Analyst

We use the best tools on the market

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Unlock insights that matter

Analytics
09.10.2024 | Piotr Skowroński

Mastering Data Management with Server-Side GTM in a Cookie-less Era

In the post-cookie era, effective data collection is a challenge. Learn how server-side GTM enables marketers and analysts to control their own data, bypass browser restrictions, and stay compliant, while maintaining marketing effectiveness.
Learn more
Analytics
24.07.2024 | Piotr Skowroński

Piwik PRO vs Google Analytics 4: Analytics in the Post-Cookie Era

In the post-cookie era, choosing the right analytics tool is critical. Learn how Piwik PRO and GA4 differ in data collection, privacy, and reporting, and which best supports your business needs.
Learn more
Analytics
31.01.2024 | Piotr Skowroński

Online Marketing in a Need of Consent: Google Consent Mode 2.0

Google Consent Mode v2 introduces consent-driven online marketing. Learn how it affects conversion tracking, campaign optimisation, and user data management while complying with privacy regulations, and discover the benefits of data modelling without full consent.
Learn more

See how analytics turns data into business advantage

Adamed

A modern medical education platform

How do you engage doctors, partners, and patients in pharma? This educational platform, built on Kentico DXP, shows how personalization and marketing automation help deliver up-to-date medical knowledge in an engaging way.
View case study
Multikino

Higher engagement and sales via a mobile app

Multikino consistently enhances customer experience. The new mobile app supports ticket sales, fosters user loyalty, integrates online and offline processes, and leverages analytics and personalized communication to boost engagement and conversions.
View case study
Domni

Boosted sales and inspiration in interior e-commerce

Success in interior design e-commerce requires strong marketing strategy and a functional platform. Domni.pl combines an online store with an inspiring portal, and effective collaboration with advanced solutions boosted sales and user engagement.
View case study

Explore more of our services

Consent Management

Implementing Consent Management Platforms (CMPs) which ensure compliance with GDPR and other privacy and cookie regulations.

Cloud Tracking & Analytics

Developing scalable and flexible cloud-based analytics environments.

BI & Data Analytics

Integrating data from multiple sources and creating advanced management dashboards and analyses supporting accurate business decisions.

FAQ

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Contact us and discover how we can help optimise your online activities.

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