Project Management
SCRUM, JIRA, Confluence, MS Project
Streamlined Online Sales for Laboratory Equipment
Client: Danlab
Location: Białystok, Poland
Project: E-commerce Implementation (nopCommerce), Support & Development
Scope of Collaboration: Pre-implementation Analysis, UX/UI, Development, Integrations, QA, Deployment, Documentation, Ongoing Development & Maintenance
Project background
Danlab offers a comprehensive range of laboratory equipment products, catering to diverse and sometimes highly specialised requirements, all characterised by high functionality and ease of use.
The company provides professional, end-to-end distribution of top-quality laboratory equipment and supplies – ranging from small accessories to large-scale products, including laboratory furniture and fume hoods.
Challenge
Until now, sales were primarily conducted via an extensive in-house sales team, with the digital channel serving only as a catalogue for product categories and directing traffic to manual order processing. As the company expanded, including a significant increase in its product range, there emerged a clear need to automate sales and service processes..
The primary objective was to launch actual online sales – both in the Polish market and internationally. Beyond reducing the costs of sales operations through automation and implementing B2B sales with company-specific discount policies, the key priorities were:
Increase sales, particularly for fast-moving products in Poland and Lithuania – targeting a 50–60% growth in revenue (given the low margin of these products).
Launch professional online sales, aiming for a 10% increase in revenue over 2–3 years.
Accelerate the sales process, shortening order processing time by 25%.
Facing a similar challenge?
Let’s connectSolution
To meet Danlab’s needs, we developed an e-commerce system that automated key areas of the sales process, including:
- displaying product prices and stock availability,
- calculating costs of items in the basket, including delivery charges,
- selecting delivery methods and completing payment processes,
- tracking order status.
For the customer service team, the implemented store ensured automatic transmission of orders to the client’s ERP system, including:
- products and their quantities,
- prices,
- payment method (allowing verification of payment completion) and delivery details,
- automatic retrieval of sales documents from the ERP system.
To achieve this, we implemented and configured over 12 core functional areas of the nopCommerce system and conducted integrations with the client’s ERP, including data synchronisation with CDN Optima.
Simultaneously, we supported the project in traffic acquisition through SEO and paid campaigns – an indispensable component of such implementations, crucial for achieving the desired sales outcomes.
Project Scope
Analysis: Assessment of current sales and order handling processes, identification of areas for improvement, and planning of the online sales process.
Solution design: UX/UI concept, adaptation of new modules to brand design and colours, logical and physical architecture design, and a preliminary data model.
Implementation: Solution deployment; ERP integration (CDN Optima); integrations with inPost and payU; performance, security, and UAT testing.
Support & maintenance: User documentation, environment and application monitoring.
Facing a similar challenge?
Let’s connectResults
The implemented solution delivered the following outcomes:
Online sales launched in B2B and B2C channels – successfully establishing professional online sales and creating a foundation for revenue growth in Poland and Lithuania.
Reduced product ordering time – accelerated the sales process through automation and digital order handling.
Lowered time and costs of order management – sales process automation and system integrations reduced operational costs and eased the workload of the sales team, supporting the sale of low-margin, fast-moving products.
Technologies
Technologies
nopCommerce v4.80.6, Backend: ASP.NET Core MVC (.NET 9), Razor Views, Frontend: JavaScript/jQuery
Integrations
inPost, payU, CDN Optima
Facing a similar challenge?
Let’s connectRelated services and solutions
Business Process Integration
Comprehensive systems integrations, data flow automations, and standardisation of communication between IT platforms.
Support & Maintenance
Technical support and ongoing development of websites and systems, based on your evolving needs.
E-commerce
Building robust, high-performing e-commerce solutions - from ready-made stores to dedicated marketplace platforms.
View other Case Studies
Dominos
Faster online ordering and network growth
Domino’s Pizza needed an e-commerce platform to streamline online ordering and integrate with internal systems. The solution delivered scalability, cost-efficiency, and an improved user experience.
View case study
Domni
Boosted sales and inspiration in interior e-commerce
Success in interior design e-commerce requires strong marketing strategy and a functional platform. Domni.pl combines an online store with an inspiring portal, and effective collaboration with advanced solutions boosted sales and user engagement.
View case study
Muve
How to increase conversions in game sales?
How do you boost player engagement and drive higher conversions in digital game sales? Discover how a new approach to distribution, UX, and data helped build a platform designed to effectively support growth and sales performance.
View case study
Have questions? Let’s connect
Get in touch with us and find out how we can help you achieve your business goals.
Thank you! Your message has been sent. We will get back to you shortly.
Something went wrong! Please try again.
or give us a call: +48 85 652 09 20
The administrator of your personal data is Infinity Group Sp. z o.o., with its registered office in Białystok.
The data provided in the form will be processed for the purpose of responding to your inquiry (Article 6(1)(f) of the GDPR – the administrator’s legitimate interest consisting in conducting correspondence).
Providing your data is voluntary, but necessary in order to receive a response.
You have, among others, the right to object to the processing of your data and the right to lodge a complaint with the President of the Personal Data Protection Office (Poland).
Detailed information, including information on data recipients, the data retention period, and possible transfers of data outside the EEA, can be found under the link “Information on the processing of your personal data”.