Project management
Jira, Confluence, MS Project, Agile
A solution to support sales & communication
Client: Nowy Styl Sp z o.o
Locations: Krosno, Kraków, Jasło, Poland
Cooperation since: 2022
Project: Brand service – kusch.com
Scope of cooperation: Business, functional and technological analysis; solution concept; UX/UI design; frontend applications; Kentico development; integrations; testing; maintenance and administration; ongoing development.
Project background
For several decades, the Kusch brand has held a well-established position in the public space furnishing segment, offering products characterised by high functionality, precision craftsmanship, and timeless design.
With the expansion of its portfolio and increasing activity in international markets, the need arose to create a modern digital platform that would consistently reflect Kusch’s values and strategic direction.
The new website was designed as a strategic communication tool – serving B2B clients, designers, and business partners, as well as internal teams – enabling efficient presentation of the offering, standardisation of the user experience, and strengthening of the brand’s image in the digital environment.
Challenge
Kusch’s growth exposed the limitations of the existing website. The platform was not prepared to handle a growing number of users or an increasingly complex structure of products and content.
A key aspect of the project was to unify the visual identity of the Kusch brand, which had evolved significantly in recent years. To efficiently implement proven solutions and maintain consistent technological standards, the new website was built on the Kentico platform – successfully used on the Polish market.
The key challenges included:
lack of a coherent information architecture, hindering quick access to content,
outdated visual and functional layers,
difficulties in presenting an extensive product catalogue and its applications,
absence of an effective method for sharing materials with architects, distributors, and partners.
An additional challenge was the need to better showcase the brand’s design capabilities and demonstrate the diverse applications of its products – from public and commercial spaces to specialised facilities with high functional requirements.
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Let’s connectSolution
In response to the identified needs, we designed and implemented a modern digital platform based on Kentico Xperience, combining advanced functionality, clear navigation, and an aesthetic aligned with Kusch’s DNA.
A key element of the solution was the implementation of an architecture enabling integration with systems managing product data and digital assets. As a result:
- the PIM system now serves as the source of product data for the catalogue section,
- a Digital Asset Management (DAM) application provides architects and distributors with access to materials,
- users can quickly search for and download required assets directly from the website.
As the Nowy Styl IT department operates well-structured internal processes for collecting product data within a PIM tool, it also serves as the data source for the product section of the Kusch website.
The platform was designed with scalability in mind, allowing it to grow alongside the organisation and its expanding offering.
Project scope
Analysis: stakeholder workshops; definition of functional and technical requirements; analysis of business processes, technologies, challenges, and client objectives.
Solution design: UX/UI; functional design; technological design; concept and approach to web analytics implementation.
Development: environment setup and configuration; Kentico Xperience implementation; HTML template development; integrations with PIM and DAM systems; configuration of web analytics and cookie management tools; manual and performance testing.
Support & maintenance: dedicated support and development team; monitoring and performance analysis; hosting and administration; training for the client’s team.
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Let’s connectResults
The implemented digital platform significantly improved the presentation of the offering and access to product and service information, becoming a central point of contact in the digital environment and an effective tool supporting sales processes.
increased user engagement,
reduced time required to access key information,
effective support for product and service communication,
strengthened brand perception as modern and innovative.
Technologies
Technologies
Kentico Xperience (version 13), ASP.NET Framework 4.8, ASP.NET Core, .NET 8.0, Redis, MSSQL 2019, Git, GitLab Runner, Windows Server 2019, IIS
Integrations
PIM, Digital Asset Management (DAM)
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