Project management
Agile (software development), Jira, Confluence, MS Project
Sales Automation and Brand Support Platform
Client: Nowy Styl Sp z o.o.
Locations: Krosno, Kraków, Poland
Cooperation since: 2022
Project: Nowystyl.com
Scope of cooperation: Business analysis; UX/UI design; frontend applications; Kentico development; integrations; maintenance and administration
Project background
Nowy Styl is a European leader in the office furniture market, delivering comprehensive workspace solutions. The company also equips public spaces such as healthcare facilities, stadiums with tens of thousands of seats, and concert halls. Its products are sold in over 100 countries, with its own offices and organisational structures in 18 countries across Europe and the Middle East. The company operates advanced manufacturing facilities equipped with state-of-the-art technologies.
Challenge
The objective of the project was to develop a modern digital platform to support both brand communication and sales processes across B2B and B2C models. The new platform was also intended to reinforce the company’s brand transformation and more effectively communicate its values in the digital environment. Key objectives included:
creating an automated communication platform and sales support tool to enable more effective outreach to partners, distributors, and end customers,
strengthening the Nowy Styl brand image as a professional office furniture manufacturer and a leading player in its industry,
supporting expansion into international markets, including Germany, the Netherlands, France, Switzerland, the Nordic countries, the United Kingdom, Austria, as well as Central Europe and the Middle East.
An additional challenge was to highlight the company’s service offering, which had previously existed alongside the product portfolio. The platform needed to enable efficient communication and presentation of these services on an equal footing with products.
Facing a similar challenge?
Let’s connectSolution
Nowy Styl’s sales strategy is based on collaboration with a network of distributors and active participation in the decision-making process of end customers – particularly through engagement with designers and architects. To effectively support these processes in the digital environment, a new web platform based on a Digital Experience Platform (DXP) solution was developed.
The platform was designed as a central tool supporting both sales and communication, enabling:
- automation of service processes,
- qualification of sales leads,
- sharing of materials with business partners,
- publishing and updating product information.
An important element of the project was also the development of a new visual layer, designed to consistently and modernly reflect the values of the Nowy Styl brand.
Project scope
Discovery phase: Discovery workshops with the client’s team aimed at understanding business needs, defining the scope of work, and analysing key business processes.
Solution design: Development of functional and technological designs, as well as a strategy for implementing web analytics.
Implementation: Creation of HTML templates; Kentico Xperience implementation; integrations with external systems; performance testing; and training for the client’s staff.
Product development management: Backlog management; preparation of analyses and recommendations; facilitation of workshops.
Facing a similar challenge?
Let’s connectResults
The outcome of the project is a unified DXP platform supporting both brand communication and sales processes across multiple markets.
The new solution:
provides a centrally managed system enabling the development of additional websites and language versions,
supports automation of business processes such as lead management and partner material distribution,
enables efficient distribution of product information across multiple channels,
reinforces the new brand image through a modern visual layer well received by customers and partners,
allows effective communication of the company’s services on par with its product offering.
Technologies
Technologies
Kentico Xperience 13, .NET Framework
Integrations
DAM, PIM
Facing a similar challenge?
Let’s connectRelated services and solutions
Discovery Process
Workshops, process analysis, UX audits, user and business needs mapping, competitor analysis - everything you need to understand what really matters.
Support & Maintenance
Technical support and ongoing development of websites and systems, based on your evolving needs.
Kentico
A complete, flexible DXP solution with built-in digital marketing, e-commerce, and personalisation features - perfect for fast online growth.
View other Case Studies
Dom Development
Fast offer updates and efficient online sales
One of Poland’s leading real estate developers launched a group-wide digital transformation. The result is an ecosystem of modern websites that automate offer management, enable location-based personalization, and effectively support sales processes.
View case study
Netia
Integrated online and offline sales in practice
For over a decade, we’ve supported a telecom provider’s digital transformation by building an integrated e-commerce platform. With CRM, Call Center, and product configurator integrations, online and offline sales operate as one cohesive ecosystem.
View case study
Kusch
A solution to support sales & communication
The new digital platform improved product presentation and brand communication by integrating PIM and DAM systems with a Kentico Xperience website. The scalable solution supports both B2B and B2C sales while simplifying access to resources for architects and partners.
View case study
Have questions? Let’s connect
Get in touch with us to find out how we can help you achieve your business goals.
Thank you! Your message has been sent. We will get back to you shortly.
Something went wrong! Please try again.
or give us a call: +48 85 652 09 20
The administrator of your personal data is Infinity Group Sp. z o.o., with its registered office in Białystok.
The data provided in the form will be processed for the purpose of responding to your inquiry (Article 6(1)(f) of the GDPR – the administrator’s legitimate interest consisting in conducting correspondence).
Providing your data is voluntary, but necessary in order to receive a response.
You have, among others, the right to object to the processing of your data and the right to lodge a complaint with the President of the Personal Data Protection Office (Poland).
Detailed information, including information on data recipients, the data retention period, and possible transfers of data outside the EEA, can be found under the link “Information on the processing of your personal data”.