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Sitecore

Sitecore Personalisation

With Sitecore, you can tailor user experiences in real time – creating personalised content and interactions that reflect your users’ behaviours, preferences, and needs at every stage of the customer journey.
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Personalisation in Sitecore XP and the composable DXP model

Sitecore personalisation enables you to customise user experiences in real time - from the first visit to the final conversion. The platform allows you to present content, offers, and interactions that adapt to each user’s behaviour, preferences, and context, driving higher engagement and conversion rates.


In the Sitecore Experience Platform (XP) model, personalisation is based on rules and data collected in the Experience Database (xDB). Using the Rule Set Editor, marketers can define detailed conditions and actions that determine what specific users or segments see.

In the composable DXP approach, personalisation is delivered through the integration of Sitecore CDP (Customer Data Platform) and Sitecore Personalize. CDP gathers data from multiple sources, while Personalize uses that data to create consistent, dynamic, cross-channel experiences.


Regardless of the model you choose, Sitecore provides organisations with the tools to deliver fully tailored, data-driven, and scalable digital experiences.

Personalisation with Sitecore - from rules to prediction

Content personalisation rules

With Sitecore’s built-in mechanisms, you can deliver customised content based on factors such as user location, page visits, conversions, traffic source, or device type. Rules are implemented via the Rule Set Editor, a powerful tool that allows you to define both simple and highly complex display conditions - ensuring that every interaction feels relevant and personal.

Behavioural and predictive personalisation

We design advanced personalisation scenarios based on user journey analysis, profiles, and engagement scoring. By leveraging behavioural data and segmentation, users receive content that best matches their needs. Predictive algorithms take it a step further - anticipating user preferences and delivering the right message before they even start looking for it, boosting engagement and conversions.

How we help you implement personalisation in Sitecore

We provide end-to-end support in designing and implementing personalisation in Sitecore - from initial strategy to configuration, integration, and continuous optimisation of personalised experiences.

  • Personalisation strategy audit and planning

  • Evaluation and selection of Sitecore solutions and licences

  • Configuration of rules and engagement scoring

  • Development of personalisation components

  • Design of user profiles and audience segments

  • Integration with marketing campaigns

  • Training for marketing teams

  • A/B testing and optimisation

Why partner with us for Sitecore personalisation

  • Over 20 years of experience in digital marketing

  • Certified Sitecore and marketing automation experts

  • Proven expertise in personalisation and segmentation strategies

  • Experience across both B2B and B2C industries

  • Workshops, training, and documentation support

  • Transparent processes and long-term collaboration

  • Full service from strategy to execution

Sitecore personalisation: Our clients’ success stories

See how Sitecore empowers brands to grow and engage their audiences.

Vue

Sales support across five markets

A global cinema operator needed a unified e-commerce platform for content and ticket sales across five markets. The Sitecore solution integrates local systems and streamlines coordination of international operations.
View case study
Schmitz Cargobull

Consistent content management across 30+ countries

The European leader in trailer and truck body manufacturing embarked on a digital transformation of its website across 30+ countries. The new CMS and marketing automation tools ensure consistent, easily localized content and streamlined management.
View case study
Irena

Digital Hub for a Global Organisation

The Sitecore and Azure-powered website supports the organisation’s global mission. It offers content personalisation, intuitive browsing, smooth data migration, and a unified digital ecosystem for all audience segments.
View case study

Our comprehensive services related to Sitecore

Sitecore Development

Comprehensive project execution, including outsourcing of specialists and development teams.

Sitecore Integrations

Enhancing functionality through integrations with internal and external systems tailored to your requirements.

Sitecore Upgrade

Updating to the latest versions, resolving existing system issues, and ensuring optimal performance.

Sitecore Maintenance & Support

Ongoing support, development, training, and technical assistance for Sitecore-based platforms.

Sitecore Content Management

Managing site structure, content publication, migrations, and multilingual versions.

Sitecore Infrastructure Management & DevOps

Comprehensive infrastructure management and implementation of DevOps processes for the Sitecore platform.

Sitecore Customer Data Management

Collecting, managing, and analysing customer data to build comprehensive user profiles.

Sitecore Marketing Automation

Advanced personalisation, automated campaigns, user segmentation, and intelligent email marketing.

Sitecore Analytics

Website traffic analysis, A/B/n testing, and reporting to optimise actions.

Sitecore Consulting

Business and technical advisory, assistance in selecting suitable solutions and licences, and implementation audits.

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Our Sitecore experts can help you design and implement a high-performing personalisation strategy. Contact us to learn more about how we can support your business.

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