Project management
SCRUM, Jira, Confluence, MS Project
Consistent Content Management Across 30+ Countries
Client: Schmitz Cargobull
Location: Horstmar, DE
Cooperation since: 2020
Project: www.cargobull.com
Scope of cooperation: Business analysis, UX, HTML, Sitecore implementation, testing, project management
Project background
Schmitz Cargobull is the European market leader in the production of semi-trailers, trailers, and truck bodies. This family-owned company, with more than 130 years of tradition, employs over 6,500 people and generates an annual turnover exceeding €2 billion (2018/19 data).
The company’s ambition is to maintain its position as an innovation leader in logistics – both in terms of product solutions and digital transformation. As part of this strategy, Schmitz Cargobull sought to build a consistent, global web ecosystem supporting marketing and sales activities across more than 30 countries.
As a long-term technology partner, Infinity Group was entrusted with designing and implementing the tools, processes, and solutions enabling efficient management of this global system on the Sitecore platform.
Challenge
The Schmitz Cargobull team needed a solution that would:
Enable centralised content management across dozens of localised websites.
Streamline the rollout process for new country versions while maintaining brand consistency.
Fully leverage the capabilities of Sitecore, including SXA (Sitecore Experience Accelerator) and EXM (Email Experience Manager).
Support editorial and marketing teams working remotely.
The implementation required not only advanced technological expertise, but also effective project coordination across multiple countries and teams working in parallel.
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Let’s connectSolution
Together with Schmitz Cargobull, we delivered a comprehensive implementation and continuous development of a global content management ecosystem based on Sitecore.
Key elements included:
- Designing a new information architecture built on a master English version – each localised site followed the same content tree structure.
- Implementing over 30 localised websites with full synchronisation and ongoing content updates.
- Standarising localisation workflows, while allowing for flexibility in adapting content to local markets.
- Leveraging SXA to accelerate development, enable reusability of components, layouts, and templates across the ecosystem.
- Utilising EXM to support global and local marketing automation and email communication.
- Conducting editor training sessions for teams in more than 30 countries – delivered across multiple time zones alongside site launches.
Project scope
Analysis: Needs assessment, goal definition, and stakeholder workshops; analysis of customer segments and content workflows.
Solution design: Configuration and support for marketing automation; development of the technical architecture and data model.
Development: Implementation of Sitecore 9.2*, SXA, and EXM; integration with the Partner Search module; development of 37 functional modules; technical documentation and user manual; acceptance and performance testing.
Support and maintenance: Dedicated support team for monitoring and troubleshooting; assistance in content management and analytics configuration; ongoing consulting and marketing automation enhancements.
*The project marked the beginning of a long-term partnership with Schmitz Cargobull. Since the initial rollout, the system has been continuously developed and updated. As of the second half of 2025, it runs on Sitecore.NET 10.3.3 (rev. 011967 PRE).
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Let’s connectResults
Together with Schmitz Cargobull, we built a solid foundation for the brand’s global online presence – based on a cohesive, flexible, and scalable Sitecore ecosystem. The results go far beyond technical implementation, providing tangible support for marketing and sales operations across multiple markets.
30+ localised websites managed within one centralised Sitecore instance – maintaining full content and structural consistency.
Significantly shorter rollout time for new country versions, thanks to component-based architecture and SXA reusability.
Automated marketing and email communication processes via EXM, supporting global customer engagement.
With a clear content structure, reusability of assets, and standarised editorial processes, Schmitz Cargobull can efficiently scale its digital presence without losing control over quality and consistency.
Importantly, the initial implementation phase was completed a week ahead of schedule, made possible through excellent collaboration between Schmitz Cargobull and Infinity Group teams.
Technologies
Technologies
Sitecore 9.2, SXA, EXM ASP.NET MVC, Azure, CSS, Sass, Flex, JS, TypeScript, React
Integrations
Service Portal Live, REST
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